Gutting for many of those ‘of a certain age’ is the news that Boot’s Seventeen range of makeup is presently being pulled from the shelves. For so many girls and young women, it was our first access to makeup. With legends like Twilight Teaser and Black Cherries lipsticks we could look like shimmery surfer girls or Uma Thurman in Pulp Fiction.
Inky nail varnish was an alternative to Urban Decay colours without the new, demand led price tags. Eyeshadow came in duos. Eyeliner was kohl or liquid. The only brow product was a hard pencil perfect for Drew Barrymore style fine arches.
Everything packed a punch. Their strapline in the nineties was super simple – ‘It’s Not Makeup – It’s Ammunition’. It didn’t talk apologetically about prettiness. Nobody buys hair mascara to get a cute boyfriend or girlfriend – trust me, it’s a repeller product – and they didn’t tell us we wanted one. We could be whoever we wanted to be as long as we were having fun.
I don’t think that the new generation of Insta inspired makeup fans will ever really ‘get’ a range that is so direct. There was no contouring in a Seventeen world. It had to show up in a world of strobe lighting and cameras that used film. We waited a week for those photos to be developed and we were having a beer and a cheeky fag in most of them.
Because we were freaking cool and we thought we’d be young forever.
You don’t feel that freedom when you’re tied into a 5, 7 or 10 step beauty routine – you’re are victim of the vagaries of the marketing department.
Screw that, I want to feel the beat. Until I sober up, like. When I will remember my hyaularonic acid product again. I will use my trusty Seventeen bronzer until it’s wrenched from my cold dead hands in the meantime.
For now, don’t be too distraught. It looks like lots of the products are being appropriated by CYO so we can still pretend we’re in our teens for a while.